Summer 2010 saw a herd of 260 brightly painted elephants pushed their way into London life when they took up residence in neighbourhoods and landmarks over the capital. Tourists and city dwellers become gripped by elephant fever which swept across London’s schools and business community.

For two glorious months the exhibition mopped up over 500 press articles, 10 hours of TV and radio air time and reached an audience of 25 million people. The event was made possible by the genius of several hundred artists and the creative vision of over 100 business sponsors. An astonishing £4.1m was raised at the auction – double the target! This is great news for Asian elephants, whose numbers have fallen by 90% in the last 100 years.

Marty's elephant sold as Sothebys for £10,800

http://www.elephantparadelondon.org/

 

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